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The challenge

AWARENESS

AWARENESS

The fundamental goal of bureaucracy is to make government run efficiently and promote the good of society, but occasionally agencies become too traditional and are mostly boring, taking on a life that doesn't match their existence. This results to the same old habits continually exhibited by the political systems and the legislative processes. To break free from this 100 years old back routine explains why residents are encouraged to verify all active ballot proposals on the California Secretary of State's website or at any district attorney's office, but both processes are also inefficient. This highlights the need of using modern technology to find long-term answers to age-old issues.

As time passes, the design of today's digital platforms allows us to consider ostensibly uninteresting ballot measures from a new perspective. We will achieve a broad audience by upgrading traditional techniques of telling a story through digitalization, so awareness of it will gradually grow.

Our solution

The problem, in numbers:

26%

% US ballot initiatives  became propositions in 2020.
The lowest rate in the last twelve years.

Source: Boreal, Market Research, 2021

Find all the active ballot initiatives

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